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3.07.2013
Roger Vivier, Paris Launch Book Party
Paris, March 4, 2013 - Ines de la Fressange, Roger Vivier Brand Ambassador and Bruno Frisoni, Creative Director, hosted a cocktail party at the Roger Vivier Boutique on 29 rue du Faubourg Saint-Honoré to celebrate the exclusive prelaunch of Roger Vivier, published by Rizzoli in the presence of the book’s authors and contributors.
The raison d’être for the book was to dicover the evolution of Roger Vivier from an iconic and inspirational shoe brand to a sophisticated, contemporary Parisian luxury accessories Maison with an International reach.
Upon arrival, guests were greeted by gorgeous oversize white paper roses that adorned the façade of the Maison. Inside, the furniture disappeared underneath white paper, and whimsical white paper roses were suspended to complement the dreamy décor.
A life-size Roger Vivier “pop-up” book revealed the iconic signature pieces of the Maison that magically appeared to float between the white pages.
With gorgeous new photography of the house’s collection of vintage shoes, beautifully rendered sketches, and details ofthe
remarkable designs coming out of Roger Vivier today, this book is as chic as the accessories that fill its pages. With essays by Olivier Saillard, Virginie Mouzat, Loïc Prigent, Colombe Pringle and Elisabeth Sammelhack, and conversations between Ines de la Fressange and Catherine Deneuve, Bruno Frisoni and Cate Blanchett, Roger Vivier is a dynamic tribute to a much-coveted brand that will be a must this season for anyone with a love of fashion and especially of exquisite accessories.
For this momentous occasion, a Limited-Edition Prismick Shoulder bag was created in stunning crocodile.
Amongst the guests: Catherine Deneuve, Tilda Swinton, Marina Fois, Géraldine Nakache, Jessica Stam, Stella Tennant, Aure Atika, Helena Noguera, Julie Gayet, Pom Klementieff, Aïssa Maïga, Alexandra Golovanoff, India Mahdavi, l’actrice taiwanaise Guey Lun Mei, Vincent Darré, Elie Top, Bertrand Burgalat et Vanessa Seward, Clotilde et Arthur de Kersauson, Suzy Menkes, Olivier Saillard, Pierre Pelegry, la Princesse Alessandra Borghese, Fifi Chachnil, Dominique Issermann, Pierre Passebon, Jay Ahr,
Yves
Carcelle, Jay Ahr….
In honor of the prelaunch, Roger
Vivier will be sold in advance the evening of March 4th
exclusively at the Roger Vivier Paris Boutique.
The book will not be available again until its global release on April 2nd
when it will be available for purchase at all 14 Roger Vivier boutiques and in
fine bookstores.
www.rogervivier.com
3.06.2013
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